These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.
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Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you'd better be ready to take advantage of it.
Don't bury the truth. That serves no one but you. Schedule that press conference and come clean...today. Jack Welch, when he was
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